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AutoVIN website
www.autovin.com
Challenge: Website writing and branding for a startup automotive database/inventory management and field services company with a goal of long-term strategic growth. Company provides next-day results to automotive remarketers needing a reliable, fast flow of information about their lease maturities and inventories.
Results: Wrote website and created branding tags: ‘Stay Ahead of the Curve’ and ‘Drive Your Business With Better Information.’ Helped establish foundation for company’s major growth from its founding in 1998 in Roswell, Georgia, as a startup venture. AutoVIN has since become a wholly- owned subsidiary of ADESA, Inc., at the time of acquisition the fastest growing automotive remarketing company in North America. Along with its sister company AutoVIN, ADESA was aquired in 2007 by a private equity group, KAR Holdings, Inc., and has grown its business substantially throughout North America with operations in the US, Canada and Mexico. |
