Driving desired results
Dave Turner talks about philosophy when it comes to copywriting, business writing and editing:
"Creativity is critical in breaking through the clutter, but the message must also be sound enough to do its job once it gets there. This requires strategic thinking, excellent writing and ample experience.
"I've been in the copywriting business since the typewriter was still a tool of the trade. My first class assignment in the College of Journalism at the University of South Carolina was to sit down at an IBM Selectric and write a press release. There wasn't a computer in the room. The information age has ushered in a lot of change, and I mean fantastic, positive changes that have helped everybody work better and smarter. But one thing hasn't changed. Businesses still need to communicate effectively (in fact it's probably more important now than ever). This requires a balance of creativity and sound strategy across the entire spectrum of integrated marketing communications. Technology hasn't changed the fundamental end-result of human communication: the exchange of ideas to drive desired results.
"Many titles exist for what I do. Copywriter. Editor. Freelance writer. Business writer. Marketing communicator. Wordsmith. Copyeditor. Press release writer. Editorial director. Creative director. Advertorial journalist. Web site content provider. Blog writer. Online copywriter. But it all boils down to this: I'm a writer for hire and my job is to help my clients reach their marketing and communication goals.
"Let's discuss your desired situation and how I can help you achieve it."
-Dave Turner |
Experience summary
Since 1995
Freelance copywriter, business writer, and editor
Since 2004
Pianist, singer, songwriter and recording artist
1997-1998
Editorial Director, Business Edition Network and the Point B advertising agency, Atlanta, GA
1989-1996
Director of Public Relations, The Art Institute of Atlanta, Atlanta, GA
1986-1989
Advertising and Public Relations Coordinator, ECP, Inc. dba Domino's Pizza, Marietta, GA
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Writing and editing professionally since 1986 |
Partial list of clients served
Encinitas, CA
Primeco Education
San Jose, CA
Ricoh Silicon Valley
Atlanta
The Atlanta Braves
Atlanta Journal-Constitution
Atlantic States Bank
AutoVIN
The Art Institute of Atlanta
Cox Publishing Solutions
Delta Air Lines
Eka Chemicals
Georgia Power
Martin/Goss Agency
Northside Hospital
Popeye's Chicken
Oldcastle Homecenter Group
Robert C. Davis and Associates
R.S. Andrews
Simmons Company
Trammell Crow Residential Services
Chicago
SYSCOM
Wichita, KS
Chart Publishing
Asheville, NC
Akzo-Nobel/Colbond
American Cancer Society
Asheville Area Arts Council
Asheville Area Chamber of Commerce
Asheville Downtown Association
The Asheville School
bClip Productions
Better By Design
Boys, Arnold & Company
Discover Dining
The Goss Agency
Indigo Design
MGM Communications
Mission St. Joseph's Health System
NewEraCom / SKYRunner
Parsec Financial
Ultra Design
Durham, NC
Carolina Culture Tours
Troy, NC
First Bancorp
Hendersonville, NC
GE Lighting Systems, Inc.
Lexington, NC
Riverwood-Hall
Melville, NY
Chase Merchant Services
Minneapolis
UPS
Rochester, NY
Eastman Kodak Company
Pittsburgh, PA
Mayor Tom Murphy
Florence, SC
Coastal Federal Bank
Spartanburg, SC
Insulfab Plastics
Seattle, WA
UPS
Spokane, WA
Avista Utilities |
Industries
Airlines
Automotive
Banking
Chemical
Computer hardware
Computer software
Consumer products
Custom publishing
Economics
Financial services
Foodservice
Graphic design
Health care
Higher education
Home improvement
Home services
Internet services
Medical
Music business
News-editorial
Package shipping
Retail
Training and coaching
Sales
Technology
Telecom
Travel and tourism
Utilities
Web development
Types of projects
Ads
Brochures
Annual reports
Direct mail
Web sites
Email campaigns
Articles
Press releases
Custom publishing
Blogs
Newsletters
Sales letters
Case studies
Books
Booklets
Branding
Integrated marketing campaigns
Manuals and catalogs
Proposals
White papers
Work samples by client
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